May 24, 2022

What is a Personal Branding Session, and Do I Need One?

Why you absolutely need a personal branding session.

A personal branding session is intended for small business owners, aspiring professionals, and

entrepreneurs who want to elevate their business game. Think about some of your favorite

stores — even large ones like Target, Anthropologie, or Pottery Barn. Each of these businesses

has a very distinct vibe, right? In the same way, the goal of a personal branding photography

session is to zero in on your current or ideal aesthetic and broadcast it to the world through

images that are used for your website, social media accounts, newsletters, and beyond.

These pictures help you come across as put together and confident, and potential clients will

feel like they know and understand you much more. And we all know that when a potential

customer feels more endeared to you, they’ll be more inclined to work with you!

We’ll work closely with you to ensure your personal branding session goes smoothly and that

your images clearly demonstrate who you are. That said, here are three things to consider as

you prepare for your own personal branding session:

Bring Props That Represent Your Business

We won’t use a prop for every photograph, but if your business involves certain tools or

products then it’s ideal to include them in some images. For example, if you’re a photographer

you’d want to bring a camera, if you’re a jewelry designer then wear your favorite pieces, if

you’re a winemaker bring a few bottles and a nice glass.

Brainstorm Locations That Fit Your Business and Personality

Most likely we’ll want to get a mix of neutral locations and then a space that represents your

business. If you’re a restauranteur, images at your restaurant would be perfect. If you’re a

potter, we’ll want to shoot at your studio. If your career is less nuanced, then neutral locations

will be great.

Think About Your Personal Style

For personal branding images, we really want to zero in on your personal style. If you’re a brewmaster or a woodworker, you’ll probably want to opt for a slightly elevated casual look. If

you’re the founder of a high-tech smart phone app, then maybe a pressed shirt and bowtie or a

well-tailored a-line power dress is better. We can work with you to help figure out the perfect


Our Studio and On-Location Professional Branding Photoshoots

Our headshot & branding photography studio is located in beautiful Round Rock, Texas, just 20 miles north of Austin, Texas.

Ready to talk about your personal branding session? Get in touch with us or schedule a complimentary consultation HERE.